Struggling to find new ways to bring in seller leads and really drive conversions as a real estate agent in 2025? You’re not alone. The estate agency game at the moment is fast-moving and modernising more and more by the second, so it pays to get creative and stay ahead of the curve. We at Estate Track consider ourselves connoisseurs of great lead generation ideas in the world of estate agency and would love to impart some knowledge to you. Here are three smart lead generation ideas that work wonderfully without being overly complicated.

1. Get Involved In Local Facebook Groups

Whether they’re asking about local services, schools or looking for recommendations, community Facebook groups are loaded with potential sellers. Join the groups in your area, network and be helpful to those seeking knowledge (avoid being salesy or pushy in any way), and people will start to see you and your company as local experts. A few friendly posts go a very long way.

This strategy is likely to build trust and lead to direct enquiries.

2. Use An Instant Valuation Tool

Homeowners, even those who aren’t buying or selling right now, love checking how much their property is worth. Using an online tool is becoming the norm for getting an accurate, unbiased valuation of a property! Having a valuation tool like this built into your website helps you to capture early-stage leads and offer something extra to potential leads. With Estate Track, this tool is already built in. All you have to do is follow up.

3. Offer A Free Resource To Capture Emails

Not everyone who stumbles across your website is ready to sell today, but offering something useful, like a guide to selling your property or a manual of mistakes to avoid when selling, allows you to capture emails. Once you’ve got them, you can stay in touch with helpful updates and turn cold leads warm over time. Estate Track helps with this too, offering landing pages and email tools to make it easy.

Final Thoughts

There is no need to do everything at once. We recommend picking one or two tactics and giving them a try for a short period to find out what works best for your estate agency. Tools like Estate Track are the the cheat code you need to stay ahead of your competition and generate leads like never before.