Marketing a modern estate agency isn’t just about listing properties anymore. With the right tools behind you, you can generate leads, stay organised, and close deals faster without having to hire a massive team. Here are a few essentials that every agent should have in their toolkit.

Instant Valuation Tools

Most sellers start their journey by wondering, “What’s my home worth?” An instant valuation tool on your website captures those early-stage leads before they call a competitor. Estate Track’s instant valuation feature is ready to go out of the box, helping agents triple their seller enquiries without lifting a finger.

Social Media Schedulers

Consistency on Facebook, Instagram and LinkedIn is key, but posting manually every day takes time. What if there were a way to plan content ahead, create highly-converting content quickly and keep your brand visible in social media spaces even while you’re busy? Estate Track actually goes one better. Our platform will automatically post your listings, blogs, and success stories to your socials.

Landing Page Builders

Running ads or promotions? Landing pages help you capture leads efficiently by keeping visitors focused on one clear action. Whether it’s “Book A Free Valuation” or “Download Our Seller’s Guide,” a simple, mobile-friendly landing page makes a big difference. Estate Track includes landing page builders to make this quick and easy.

Email Marketing Platforms

Email marketing is the best way to keep your agency top of mind with past and future clients. Helpful tips and market updates, straight to the inboxes of clients, can transform a lukewarm lead into a hot one. Our platform offers automated newsletters and email campaigns that are built directly into the software, saving you the hassle of juggling all that software.

Final Thoughts

Marketing doesn’t have to be complicated. Having a little help from platforms like Estate Track and the right tools at your disposal lets you spend less time on admin and more time doing the parts of estate agency that you love.