The Problem with Traditional Property Marketing… and the QR Code Conundrum

QR codes are a staple in property marketing, appearing on everything from ‘For Sale’ boards to flyers and brochures. They bridge the gap between physical viewings and digital information.

But for estate agents, they often come with three major headaches:

• Print Quality Nightmares: Getting a reliable, high-resolution QR code file that prints clearly and scans consistently across different materials and sizes is often a struggle.
• “Set-in-Stone” Syndrome: Once a traditional (static) QR code is printed, the destination URL is fixed. Made a mistake? Changed the landing page? Launched a new campaign? You have to reprint everything.
• Zero Visibility: Using a free online generator gives you a code, but no idea if anyone is scanning it or where you even saved the file months ago.

The Solution: Accessible, Dynamic, and Trackable QR Codes Built Right into Your Estate Track Platform

We understand that you need tools that save time, reduce costs, and enhance the value of your marketing materials. That’s why we’ve introduced the Dynamic QR Code Generator – an accessible, feature-packed addition to your existing marketing toolkit, at no extra cost.

Key Features That Revolutionise Your Print Marketing:

• 100% Dynamic Linking (The Game Changer): Print your QR code today, and if you need to change the destination URL next week, next month, or even next year – you can! The physical code remains the same and continues to scan perfectly, directing users to the new location. No more expensive reprints.
• High-Quality Print Production: Automatically generate flawless, print-ready QR codes for maximum scan reliability, regardless of the size or material (from small brochure text to large ‘For Sale’ boards).
• Centralised Management Dashboard: Say goodbye to lost files. All your generated QR codes are neatly listed in your platform dashboard. You can instantly see what codes you have active and which campaign they relate to.
• Instant Click Tracking: Stop guessing. The dashboard shows you the exact number of clicks each QR code has received. This provides essential data on which properties or campaigns are driving the most interest from your physical marketing efforts.
• One-Click Generation: Generating a QR code for a web page or landing page is now instantaneous. Simply select the page or landing page you wish to promote and the QR code is ready to go at the touch of a button.

The Estate Agent Advantage: Time Saved, Data Gained

This tool isn’t just about making QR codes; it’s about making your entire print marketing strategy more agile, measurable, and cost-effective.

Instead of a static tool that creates Costly Reprints and offers Zero Data, our solution delivers:

• Edit Anytime, Anywhere: Update the link dynamically without ever needing to reprint.
• Instant Click Tracking: See scan performance and measure the ROI of your physical campaigns in real-time.
• Integrated Dashboard Tool: Simple, centralised management, making lost files a thing of the past.
• Update on the Fly: You no longer need to know the final URL well in advance. Print with a temporary link and update it later.

Our Commitment to Value

We are constantly committed to enhancing the value we offer and making sophisticated tools accessible. The Dynamic QR Code Generator is the latest example of how we’re evolving our platform to give UK estate agents a powerful, feature-rich suite of marketing capabilities at no extra cost.

Start turning your static print materials into dynamic, measurable assets today.

Next Steps:

• Log into your dashboard now and find the new QR Code Generator under the ‘Marketing Tools’ section to create your first dynamic code.